Rise Up In Color: A Placemaking Week Project
KCCI’s Placemaking Week
Rise Up in Color Event
KCCI kicked off Placemaking Week Monday, Sept. 23 with the Rise Up in Color event. Approximately 50-75+ community members attended the event in the Betton area, and helped brighten the space by creatively painting two staircase walls leading to the Hot Yoga Studio.
Placemaking Week is about People. Place. Connections. Attendees commented they could feel the positive energy at the Rise Up in Color event; where everyone came together and engaged in a placemaking activity that left a unique impact on a local area. Attendees ranged in age from children to college students, working professionals and retirees.
The event was coordinated by KCCI who brought together a variety of community partners to make the idea possible. Thank you to Sherwin Williams for providing the paint, NAI TALCOR for providing the venue, Alana Taylor and Callie Watson for the mural designs and oversight, Bar at Betton for opening on a Monday to serve refreshing cocktails, Midtown Pies for providing pizzas to attendees, and Kip Richey, Brad Ashwell and their friends for performing live drum music in a relaxing courtyard under a Live Oak tree.
A free event, implemented by donations from the community KCCI was excited to see the overwhelming positive responses received and the participation.
In addition, social media promotion occurred before, during and after Rise Up in Color. KCCI past and former Community Catalysts, partners, general attendees and student ambassadors posted on their accounts. The two KCCI Instagram posts about Rise Up in Color had 1,281 unique impressions. The two Facebook posts promoting Rise Up in Color averaged 183 views,
Tallahassee Democrat published a front-page article about the event and Placemaking Week, https://www.tallahassee.com/media/cinematic/gallery/2427251001/placemaking-week-begins-with-beautification-of-betton-place/
The event was also highlighted in Hopping Green & Sams daily media blast newsletter, Maclay’s e-newsletter, The Greater Tallahassee Chamber of Commerce’s e-newsletter, COCA’s e-newsletter, and KCCI’s e-newsletter among others.