#BikeTLH Traveling Rack Campaign
As part of National Bike Month in May 2020 KCCI coordinated a traveling #BikeTLH rack campaign to raise awareness of Leon County’s trails and cycling features. Due to the popularity, the rack continued to travel around the County for the month of June. The rack began traveling to a handful of trails that are incredibly useful but lesser known. The rack “popped-up” for 1 week at that location. The social media campaign encouraged people to find the rack, explore the trail where it is located, and post pictures with the rack on social media. In addition, the rack provided needed cycling infrastructure at trailhead locations.
The campaign was also a success because of collaboration with the local bicycle store, Higher Ground Bicycle Co. Higher Ground provided 10 gift cards to be awarded to people engaging with the campaign by correctly guessing a trail location on social media based on images and hints. Every week, at least 1 person correctly guessed the new #BikeTLH Rack location and received a Higher Ground gift card. View some of the posts on KCCI’s Instagram and Facebook.
During the month of May the rack visited: Capital Park, Goose Pond Trail, Lake Elberta, Elinor Klapp-Phipps Park and Smokey Hollow at Franklin Blvd. In June it visited: St Marks Headwaters Greenway (640 Baum Road), Miccosukee Greenway Crump Road Trailhead (4996 Crump Rd), J.R. Alfred Greenway Pedrick Rd Trailhead (2500 Pedrick Rd), Fred George Greenway and Park (Lower passive park entrance).